Social media cultivates concrete customer relationships

 

Social networks are becoming an integral part of the marketing mix. On these platforms, brands can engage with prospects and consumers on many levels. In this course you will learn how to create a brand presence on these social networks, understand the differences between earned and paid media, the various tools (free and paid) used to listen and engage with consumers, how to manage healthy communities, crisis management, rules of engagement for high profile individuals and corporations, the importance of transparency, the various ways engagement is measured, the value of a Facebook like, and how to calculate return on investment. Social networks discussed will include Facebook, Twitter, Tumblr, Instagram, LinkedIn, WordPress, etc. Tools used and discussed will include Netbase (our partner), HootSuite, TweetDeck, Technorati, etc.

If your business isn’t present on social media, you aren’t giving it the chance to build deeper relationships with the people who matter most: your customers.

Your customers expect to find you where they spend their time, and with 72% of all internet users now active on social media, your customers expect you to be there, too.

Dynamic Cloud Services can help cultivate relationships with your customers and prospects on social media by:

• Website traffic
• Conversions
• Brand awareness
• Creating a brand identity and positive brand association
• Communication and interaction with key audiences

Consumers are online every day talking about their wants, needs and experiences with businesses. Social Media Monitoring lets you listen to this invaluable information, interact with customers to keep your reputation spotless, and keep a leg up on your competition.

•  Facebook Marketing
• Twitter Marketing
• Linkedin Marketing
• Google+ Marketing
• Pinterest Marketing
• YouTube Video Marketing
• Instagram Marketing